Strategi Peningkatan Usaha dan Industri Rumah Tangga Melalui Program Branding di Desa Penghidupan

Abstract

Kuliah Kerja Nyata (KUKERTA) is a form of community service in carrying out the Tri Darma of Higher Education. Students contribute and apply the knowledge and technology gained in college directly. The implementation of KUKERTA lasted for 40 days and took place in the Desa Penghidupan, Kecamatan Kampar Kiri Tengaht. This service aims to build village potential by managing existing resources to create a self-sufficient village. The Riau University’s Desa Penghidupan KUKERTA group carries out branding activities for businesses and home industries using data collection techniques, namely interviews, observation, documentation and focused discussions (Focus Group Discussion).